Viewing or sharing child abuse material (CAM), including written text-based material, is a criminal act with devastating consequences for children, for families, and for the person who engages with it. 

This campaign aims to interrupt offending behaviour by making the consequences of viewing child abuse material feel immediate and unavoidable. It highlights the personal risks, social shame and loss of reputation, legal penalties including imprisonment and sex offender registration, and the emotional toll of losing family and community. The ‘What Are You Watching?’ campaign delivers this blunt truth:

If you view child abuse material, you lose everything.

Pillar 1 - Prevention and Awareness_ - Static Job

Struggling with your behaviour? Take action now.

Struggling with your behaviour? Take action now.

Resources and Downloads

Resources and Downloads

If you know someone viewing or distributing child abuse material.

Share What You Know

Important information to include in your report includes a description of the incident. If it involves a social media platform or website, provide the platform name and any usernames or display names of those involved.

If it involves a device, include details such as the make, model, who was using it, and what you know about the person; including their name, age or date of birth, address, physical description, and occupation.

Include specific dates and times of any observations or conversations.

You may include screenshots, but please do not attach any that contain illegal material.

If you know someone viewing or distributing child abuse material.

Share What You Know

Important information to include in your report includes a description of the incident. If it involves a social media platform or website, provide the platform name and any usernames or display names of those involved.

If it involves a device, include details such as the make, model, who was using it, and what you know about the person; including their name, age or date of birth, address, physical description, and occupation.

Include specific dates and times of any observations or conversations.

You may include screenshots, but please do not attach any that contain illegal material.

If you know someone viewing or distributing child abuse material.

Share What You've Know

If you you knw someone viewing child abuse material you can make a report.


Remember:
You are in control of how much information you share, and you can choose to be anonymous.

Important information

Make sure to include in your report a description of the incident. If it involves a social media platform or website, provide the platform name and any usernames or display names of those involved.

If it involves a device, include details such as the make, model, who was using it, and what you know about the person; including their name, age or date of birth, address, physical description, and occupation.

Include specific dates and times of any observations or conversations.

You may include screenshots, but please do not attach any that contain illegal material.

Campaign statistics and information correct as of October 2025.

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