Victorians are being asked, “Does it add up?” as part of a new campaign targeting unexplained wealth linked to criminal activity. 

The “Does it add up?” campaign, delivered in partnership between Crime Stoppers Victoria and Victoria Police, encourages the community to report signs of wealth, assets or lifestyles that appear inconsistent with a person’s known lawful income. 

Since a change in law relating to unexplained wealth in 2025, more than $107 million linked to criminal activity has been recovered in Victoria. 

Crime Stoppers Victoria Chief Executive Stella Smith said the campaign is designed to help Victorians recognise when something doesn’t add up and to take action. 

“People involved in criminal activity often want others to see the rewards. Expensive cars, luxury goods and lavish lifestyles can sometimes be signs that something isn’t adding up,” Ms Smith said. 

“We are asking the community to share information with Crime Stoppers about behaviours and patterns that suggest a lifestyle exceeding what would reasonably be expected from someone’s income.”  

“The majority of Victorians work hard and expect their communities to be safe and fair. This campaign gives the public an opportunity to report concerns about individuals who may be profiting from crime and living a lifestyle that doesn’t add up. Community information plays a critical role in helping to disrupt criminal activity and sends a clear message that crime will not pay in Victoria.” she said.  

Under Victoria’s unexplained wealth laws, authorities can apply to the court to recover the value of assets exceeding $200,000 where a person cannot demonstrate they were lawfully obtained.  

Suggested quote themes for Jen: 

• Importance of community information in identifying unexplained wealth. 

• How unexplained wealth investigations assist in disrupting organised crime and serious offending. 

• The role public reports can play in identifying suspicious patterns and behaviours that warrant further investigation. 

• Examples of assets commonly encountered during investigations, including luxury watches, jewellery, vehicles and designer goods. 

• Recent legislative changes and how they strengthen Victoria’s unexplained wealth framework. 

Community reporting can play a vital role in supporting police investigations. Crime Stoppers Victoria is urging anyone who notices wealth, assets or lifestyles that do not match with a person’s known income to report it anonymously.